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Kleen Hub is a Copenhagen-based
company building the operational
backbone for reusable packaging.
Our story
We started with a question: How do you build a reusable packaging system people actually use?
2019
The idea
From a National Geographic challenge to reuse infrastructure at national scale.
Robert Dichtl and co-founders Simone and Giuseppe entered the National Geographic Ocean Plastic Innovation Challenge with a bamboo packaging concept, Reboo. From 291 submissions it was one of 24 finalists, and in December 2019 the team pitched at National Geographic headquarters in Washington DC, winning $5,000 as a finalist.
2020
Material to system
The lesson: even the best reusable container fails if people do not return it. The team founded Kleen Hub in Copenhagen with an app-based system. When COVID hit, the original plan to work with festivals pivoted to takeaway services.
2023
App to card tap
Tap&Reuse™ replaced the app with a card tap. Customers link a cup to their existing payment card. No download, no deposit. Return rates jumped to 98%+.
Today
Infrastructure
Fully B2B. Kleen Hub now provides the technology behind other brands’ reuse schemes, with deployments across the UK, Ireland and Norway.
Where we are going
We currently supply over 40 locations and are actively expanding across Europe.
Today, Tap&Reuse™ runs alongside a venue’s existing tills. Next, we are bringing it directly into cashier systems, so borrowing a cup becomes part of the normal checkout, with the same single tap. Our aim is to make reuse the default at every counter, under every brand that wants to run it. More coming soon.
01
1,000,000+
Borrows to date
02
40+
Active locations and expanding.
03
6 Years
Operating at scale.
Book a 30-minute call with our team to find out more
We will walk you through pricing, integration and what go-live looks like for your locations.